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  • Our process part will be the same:
  • – discover our process
  • – get in touch, design discovery
  • – build begins
  • – button

custom rings

At Max Wilson Diamond Jewellers, we want you to have the ring of your dreams. Our experts will work with you to create a unique symbol of your love.

The process begins

1. get in touch

Our staff have a wealth of knowledge and experience to offer our customers. Work with our dedicated team to guide you through the design process and bring your idea to life:

Susie is the “voice” and go-to person. She is an FGA-qualified gemmologist and GIA diamond grader. Her passion for quality, combined with her wealth of knowledge and experience, brings a shine of brilliance to client satisfaction.

Lisa is the team sales, marketing, and creative ideas guru. She loves to promote and sell gorgeous jewellery. Not only can she put together a dazzling client event, but she is also a qualified gemmologist and valuer – she really knows her stuff.

Amanda is golden at helping our clients discover the jewellery of their dreams. She makes everyone’s day with her vibrant personality and willingness to go the extra mile.

Celine has a passion for design and loves to work alongside our customers to ensure they are getting the piece of their dreams. She is a confident communicator and has a real eye for detail.

2. we create a bespoke design for you

Your vision and inspiration blended with our knowledge and expertise.

The first stage of the design process requires discussion and brainstorming about what you have in mind. Sometimes we suggest creating a ‘mood board’ to collate images of designs and styles that inspire you. We will discuss metals and settings and use our extensive range of in-store designs to offer some inspiration.

Setting refers to how gemstones are set or mounted into a metal band, so the ring setting highlights the beauty of an engagement diamond. Style refers to the overall design aesthetic that the ring setting helps create—whether it be solitaire, halo or three stone. See our Diamond Ring Masterclass [internal link: diamond ring masterclass] for further insight into the terminology.

During this visit, we will also have some discussion about price. We know that nobody likes putting a price on love, but it is unavoidable when dealing with precious metals and gemstones! Having a price target in mind is incredibly useful as it means we can then search for the best quality gemstones that fit within your desired range.

final perfections

3. choosing your diamond / precious gems

Select from our incredible hand-selected range, or allow us to source you a special gem from one of our trusted suppliers.

We are incredibly proud of our extensive range of loose gemstones and diamonds. Each stone has been hand-selected by Susie and Lisa, our expert gemmologists. Getting our clients involved in the design process is something we love: being able to touch and view the gems in their loose state is truly special.

For the men who struggle to decide on the design of the engagement ring, yet still want to present their loved ones with something special, we recommend choosing one of our magnificent loose GIA certified diamonds. Then, you can come into the store and finalise the design details after popping the question.

4. final design tweaks

After creating a rough sketch in store and taking notes of all special requests, we will secure a firm quote. At this stage, we can also offer a CAD design, which is a digital picture of the ring before we make it. Once both parties are happy with the design, we are ready to proceed to the next step.

5. the magic happens

Our master jewellers bring your idea to life.

We are committed to fostering and maintaining long-term relationships not just with our clients, but also with jewellers who match our expectations of quality service and products. Chris was trained and worked alongside Max Wilson himself. He has his own workshop where he specialises in design, detail, and repair work. He is the expert in precision.

6. Picture-Perfect Packaging

It’s all in the details.

start your bespoke journey now