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Max Wilson Diamond Jeweller has been a proud part of the Palmerston North community since 1961. What began as a small, family-run business founded by Max Wilson himself has grown into a multi-generational legacy of craftsmanship, quality, and genuine care — all from our flagship store on Broadway Avenue.

From the very beginning, Max had a passion not only for making beautiful jewellery, but for sharing his knowledge. He trained a string of talented apprentices, believing deeply in the importance of passing on skills to support the future of the trade. With his mum, dad, and wife by his side in the store, the business was always rooted in family values. In 1975, Val — mother to Susie and Lisa — joined the team, setting the foundation for the next generation of Wilson women to carry the business forward.

Susie joined as a junior in 1980, working after school and quickly developing a love for gemmology. She began her studies while still in high school, sending handwritten assignments to London and earning her FGA Gemmologist qualification in 1987. With a deep passion for people, gems, and jewellery, the industry felt like a natural fit.

In 1992, Max moved to Auckland to run another store, and Susie stepped in as Manager while Val continued to run the office. Lisa joined the team in 1995, and both sisters continued to pursue further qualifications — Susie completed her GIA Diamond Grading diploma in 1997, and Lisa earned her FGAA Gemmologist qualification in 1999. Their shared passion for learning has always shaped the way Max Wilson’s operates — giving every customer trusted advice backed by genuine expertise.

In 2003, Susie, Lisa, and Val officially purchased the business from Max. He returned to the bench, working as a jeweller for the next generation of his family — and eventually, his granddaughter joined the store as an after-school job too. Today, Lisa’s daughter Mia also works in the business. It’s safe to say, we love to keep it in the family.

Retail has changed a lot over the decades. In the early days, nearly everything was made in-house — rings, bangles, pendants, earrings — and overseas travel wasn’t even on the radar. Now, we still proudly work with dedicated local jewellers, but we also travel to international gem and jewellery shows to bring home the very best. We custom design, stock leading international brands, and continue to offer repairs and restorations — services that many stores no longer provide.

Through it all, our mission remains the same: to create beautiful, meaningful jewellery and to help our customers mark life’s most special moments. We source all of our diamonds and gemstones ethically, and design every piece with care and attention to detail.

Max Wilson Diamond Jeweller is still proudly family owned and operated — led by sisters Susie Barr and Lisa Stephens, with Val still lending a hand when needed. Our store on Broadway has been home since day one, and we’re honoured to continue a legacy built on quality, trust, and family.

Tom and Ellie’s story is one of patience, romance, and unforgettable moments. After chatting on and off for a year, their connection finally sparked on a first date, leading to a beautiful proposal over Ellie’s 30th birthday weekend at a winery—complete with a heartfelt “Marry Me” spelled out in flowers. Their wedding was all about celebrating with loved ones, stripping back tradition for a night filled with music, laughter, and endless drinks. With stunning custom pieces from Max Wilson Jewellers, including Ellie’s timeless engagement ring and Tom’s classic signet wedding band, their jewellery became a treasured part of their journey. 

Here’s a closer look at their special day and the memories they’ll hold forever…

Tell us a little about yourselves, what you do, what you love…

Tom is a development manager, and I (Ellie) work for CHANEL. Our greatest joy is our fur child, Bam-Bam, who rules our home. We love simple nights at home together. 

How/where/when did you meet – and what were your first impressions of each other?

Like many modern love stories, ours began on a dating app. We chatted on and off for a year before finally going on a first date. From the moment I met Tom in person, I was struck by how well-mannered he was, someone who had clearly been raised well.

Was there a proposal? Tell us a little about it…

Tom proposed over my 30th birthday weekend at a winery without the ring as it was held up in customs in Hong Kong. We went to dinner on the property and he stepped out halfway through complaining of a headache. When we returned to the room after dinner he had spelt out Marry Me on the bed in flowers.

What made you choose to go with Max Wilson Jewellers for the design and creation of your engagement and wedding rings? 

Susie, Lisa, and the team at Max Wilson feel like family. Their passion for craftsmanship and their ability to source the best stones from around the world made the decision effortless. 

If any jewellery or rings were custom made, what is the story behind it and how did max wilsons help bring your vision to life? 

I feel incredibly lucky—the diamond studs were a wedding gift, and my tennis bracelet was a 30th birthday present. Tom’s signet wedding band was actually the very first one he tried on (he’s much less fussy than me). As for my engagement ring, I debated between an emerald or radiant cut but ultimately trusted Susie to make the final call.

What was the inspiration behind your wedding theme or aesthetic?

Our vision was simple: an unforgettable party. We stripped back the traditions and focused on what mattered most—great music, food, and endless drinks. We just wanted our guests to have the best time.

What were some of your favorite moments from the wedding itself?

One of the absolute highlights was Susie and Tony Barr’s surprise performance—a full Grease medley that had everyone on their feet.

What advice would you give to future couples planning their weddings?

Embrace every part of the journey, big or small. Dress fittings, cake tastings etc these little moments become cherished memories. Enjoy the process and remember that the joy is in the journey, not just the day itself.

Jewellery Details

Engagement Ring – Custom made Platinum Solitaire Radiant cut natural diamond ring with sixteen side diamonds.
Wedding Band – Custom made, Platinum band set with eight oval diamonds.
9ct white gold tennis bracelet, with fifty six diamonds in four claw white gold
Gents Band – Custom made, 9ct yellow gold gents signet ring.

Choosing a diamond for an engagement ring is one of the most meaningful decisions you’ll make. The decision between a natural diamond and a lab-grown diamond comes down to personal preference, values, and what matters most to you. Both options have their appeal, but understanding the differences can help you make a choice that feels right.

The Appeal of Natural Diamonds

For many, a natural diamond represents timelessness, rarity, and enduring value. Formed deep within the Earth over millions of years, each natural diamond is completely unique—no two are ever the same. This sense of exclusivity makes them an especially meaningful choice for an engagement ring, a piece of jewellery meant to last a lifetime.

Another factor to consider is that natural diamonds have historically held or appreciated in value. Because their supply is finite, they remain highly sought after, making them a lasting investment. If you’re looking for something with history, rarity, and long-term worth, a natural diamond is a classic choice that will never go out of style.

The Appeal of Lab-Grown Diamonds

Lab-grown diamonds have gained popularity in recent years, largely due to their affordability and accessibility. They are created using advanced technology that replicates the natural diamond-growing process, but in a fraction of the time. For those who want a diamond with the same sparkle and chemical properties as a natural stone—at a lower price point—lab-grown diamonds are an appealing option.

However, it’s important to note that lab diamonds are produced in unlimited quantities, and as a result, their prices have continued to drop. While this decline has slowed in the last six months, the long-term trend suggests that lab diamonds will become increasingly commonplace, potentially impacting their resale and sentimental value.

When to Choose a Lab-Grown Diamond

• If you want a larger diamond for your budget
• If rarity and long-term value aren’t major factors for you
• If you’re looking for a fashion-forward or trend-driven piece

When to Choose a Natural Diamond

• If you value rarity and uniqueness in a diamond
• If you want something that will hold its value over time
• If you see your engagement ring as a timeless, lifelong investment

Making the Right Choice for You

At the end of the day, the best diamond is the one that aligns with your personal values and priorities. If affordability and ethical sourcing are top concerns, a lab-grown diamond may be the right choice. However, for those seeking a rare, lasting, and valuable symbol of their love, a natural diamond offers unmatched beauty and significance.

At Max Wilsons Diamond Jeweller, we specialise in ethically sourced natural diamonds, ensuring every piece tells a story as unique as your love. 

If you’re still unsure, our team is here to help guide you through the process. Visit us in-store or get in touch—we’d love to help you find the perfect diamond. 

Luke and Michelle celebrated their love in the most beautiful and intimate way—an elopement at breathtaking Moke Lake, Queenstown. Surrounded by nature and carrying sentimental keepsakes, their day was all about celebrating their bond and creating memories to treasure forever. From their heartwarming proposal in Kuratau, to their choice of timeless jewellery from Max Wilson Jewellers, every detail reflected their unique story. Here’s a glimpse into their journey together and their unforgettable wedding day.

Question 1.) Tell us a little about yourselves, what you do, what you love…

Luke and I have a 3 year old daughter Marlie and our second girl is due in February! We are both such home bodies and enjoy just being home, spending quality time together. We love getting together with our friends and the kids, having BBQ’s and letting the kids run wild. Nothing beats a night at home watching a movie and snacking on treats! 

Question 2.) How/where/when did you meet – and what were your first impressions of each other?

Luke and I met through mutual friends. Initially it started as a bit of fun but we soon realised we were the male/female versions of each other and became inseparable. 

Question 3.) Was there a proposal? Tell us a little about it…

With the help of our best friend Sophie, Luke had organised a beautiful ring from Max Wilson’s.  Luke had planned to propose on our Christmas holiday in Kuratau while we were away with friends. Luke got down on a shaky knee and proposed on the lake front. I was holding our 6 month old daughter Marlie at the time so it was a very special moment to share together! Especially getting to celebrate the engagement with our friends, who all knew it was happening. 

Question 4.)  What made you choose to go with Max Wilson Jewellers for the design and creation of your engagement and wedding rings? 

We’ve been loyal customers of Max Wilson Jewellers for years, so it was an easy choice for Luke to go there for advice, especially with our friend working there at the time. I had already tried on a few rings, so they knew my size and style, which made the process even smoother. Luke chose a stunning oval diamond solitaire for me, and when it came to selecting the wedding ring I chose a beautiful diamond band and gold spacer. 

Question 6.) What was one element you were happy to “splurge” on?

We wanted our wedding day to be just about the two of us. We splurged on a stunning Airbnb in Queenstown and eloped privately at the beautiful Moke Lake. It was the perfect blend of holiday and wedding!

Question 8.) Were there any special family heirlooms or keepsakes used in your wedding day for your “something borrowed’? 

Since it was just the two of us, I wanted to bring something special with me. I wore my great-grandmother’s ring, which had been handed down to my mum—it felt like having both of them with me. I also wore earrings from my sister-in-law, Luke’s sister, to add another meaningful touch.

Question 9.) What advice would you give to future couples planning their weddings?

Do what makes you happy as at the end of the day, it’s only about the two of you celebrating your love!

Wedding Vendors:

• Venue: Moke Lake, Queenstown
• Photographer: Bulb Creative
• Florist: Orange Blossom Florist
• Celebrant: Josh Withers
• Cake: Anne Webster
• Rings/Jewellery: Max Wilson Jewellers
• Bridal Outfit: Meshki
• Groom’s Outfit: Connor

Mike and Sophie’s story is full of love, laughter, and meaningful moments. From meeting at a family party to a heartfelt Christmas Eve proposal surrounded by loved ones, their journey led to a beautiful bohemian wedding at Camp Rangi Woods. With personal touches, stunning details, and a classic 1-carat oval solitaire engagement ring from Max Wilson Jewellers, their day was everything they dreamed of. Here’s a closer look at their special day and the memories they’ll cherish forever…

How/where/when did you meet – and what were your first impressions? 

We met at my cousin’s leaving party, who also happened to be one of Mike’s best friends.  I will never forget that night- Mike caught my eye straight away, I thought he was such a hottie! My first impressions of Mike was that he was a fun guy, with a bit of a wild streak. 

How did you know you had found “the one”? 

I wouldn’t say there was a particular moment where I realised he was “the one”, but our love has just grown over time, the more experiences we share together. Getting married just felt like the most natural next step in our journey. 

Tell us about the proposal: 

It was Christmas eve and all of our family were gathered at our house for a party. I knew something was up because Mike seemed super nervous and was wearing a dress shirt which seemed slightly out of character considering it was just a casual event at home. It was such a beautiful proposal, surrounded and supported by all the people that we love the most! That night we celebrated, drank lots of wine, and the next day we woke up on Christmas hung over but happy.

What made you choose Max Wilson Jewellers for your engagement or wedding rings?

Max Wilson Jewellers was the only choice for our rings. As long-time customers, we’ve built a wonderful relationship with Susie and Lisa, which gave us complete confidence in their ability to create the perfect set of engagement and wedding rings for us.

What role did Max Wilson Jewellers play in bringing your vision to life?

The best part was that I had very little to do with designing my engagement ring. Mike simply walked into the store, and the team knew exactly what I wanted. They guided him perfectly, making the process so much easier for him. Engagement ring shopping can be overwhelming with so many styles to choose from, but Susie remembered that I wanted something classic. Mike surprised me with a stunning 1-carat oval solitaire diamond, and it couldn’t have been more perfect!

What was the inspiration behind your wedding theme or aesthetic?

I would say our theme was quite laid back, bohemian style. We never felt compelled to spend lots of money on things like decorations. Our table vases and plates were all mismatched thrifted, and the flowers on the centrepieces were picked fresh from families gardens around town! Our bridesmaids chose what they wore, we just gave them a colour palette to work with. I loved that it meant that all of the girls chose something they felt good in, and something they could wear again after the wedding if they chose to. 

What were some of your favorite moments from the ceremony itself?

Once I reached the alter, I went to give Dad a hug and the sleeve of my dress broke! It was an off-the shoulder style and the piece of lace was only button clipped onto the dress. Rather than try repin it back on, i just told my maid of honour to rip the sleeves right off! It made us all laugh and it was a bit of an ice breaker. 

Also during the signing of the documents, my grandmother and grandfather played a song together on the piano and cornet. It was so romantic and incredibly touching that they did that for us. 

What was the most surprising or unexpected moment during your wedding?

My Dad surprised myself and my sisters with matching gold signet rings on the morning of the wedding. Each signet ring was hand engraved with a koro pattern- symbolising new beginnings. Although each of us girls have different meanings attached to the rings, I interpreted it as a symbol of Dad “giving me away” to Mike. I wear the signet ring on my pinky finger right next to my engagement and wedding ring. 

How did you decide on your venue, and what made it special to you?

We had our wedding at Camp Rangi woods in Pohangina, a beautiful bush clad setting with rustic charm. Mike had been to two great weddings their and loved the venue. There was heaps of space for our family to crash out in the cabins or pitch a tent. 

What advice would you give to future couples planning their weddings?

Be strict with the guest list! At the time we felt we needed to make sure we included all of our extended family, but if we could go back and do it again we would cut down the guest list to make it more intimate.